Fig. 1 inner monologueVisiting the mall is one of my favourite things to do during the holidays. Throughout most of the year I wouldn't be caught dead in the mall, but for some reason, come Christmastime, you will find me dazed with mallish wanderlust, eyeing the shoppers like a retired mall supervisor - wistful, nostalgic, and happy.
On the inside of this facade is a derisive commentary on our culture's wonderful frivolity. Our ways are so ridiculous, it makes me joyful. Sometimes I think I go overboard satirizing society but no the mall proves that ever-more-needless appliances keep coming out every year, and we are in fact destined for a world full of moving picture frames (you got a plug-in that's not being used? How wasteful. Why not attach a cord to that photo of the Bahamas?)
This year, in the centre of the mall, was a two-sided display, and I decided to interview the salesperson for The Thunderhead. No, ladies and gents, this isn't a fishing yacht, or satellite dish. It's a shower head: "The Space Age Shower Head." I asked the salesman, who resembled
Will Farrel's Anchorman, what made the shower head Space Age. He ignored my question and launched into a spiel about the shower head's material while turning the shower head towards me slightly so I could observe what appeared to be 80 water-spouting teats.
But he didn't call them teats. He called them nipples, and showed me, over and over again, how you could squeeze them. While he did this, the shower head looked like an explosively-lactating Monty Python udder. The salesman then informed me that, because of the nipples, the shower head is way ahead of its time, which is what makes it Space Age.
Woh, woh. Isn't
the Space Age a version of the future espoused by people in the 1940s? Don't we we live in the information age now? How does the Space Age have anything to do with shower heads and nipples? Those three things do not agree in logic. One does not occur because of the other. What he really means is "space sage." He must have just read it to the poster-guy over the phone, who misunderstood him.
I watched as he manipulated the shower head like a Tai Chi master would move an invisible medicine ball with flat open palms, seemingly in all directions at once. As a "space sage" the shower head is brilliant. How else am I supposed to clean my shower while re-enacting the latest CAN Space Arm repair mission? How else am I supposed to wash both cheeks without turning my head? It's also easy to install. "Even ladies can do it," he said. Oh that's nice for th- wait a minute! he's talking about me! He must think my limp right arm is dead and left there only for symmetry. It's clear to him this shower head could benefit someone like me.
He was set up in the centre of the mall, obviously a special Christmas promotion (The shower head was only 99$! what a bargain). On the other side of the partition was the "Garment Steamer." Unfortunately this is not a Garment Company Inc model of Mark Twain's river boat. It's in fact a vacuum cleaner that spews water on clothes instead of sucking dust from floors. The vacuum's spray-head (which did not have nipples and was not space-age) pointed upwards on a meter-length pole which was attached to the base. In front of the steamy nozzle was a shirt on a hanger, the bottom part of the shirt tied into a knot. It looked like a plug-in scarecrow. Seeing the steam rising from the shirt's collar was like watching a perpetual party gas rendition of someone's head vaporizing to an essence.
The Garment Steamer's motto was "Adding Value to Modern Life."
Has adding value really become this marginal?
Answer: Yes, but you should also be unhappy with modern life and buy this appliance.
Modern life has become so diluted that when I walked through the newly-renovated Safeway admiring the new Starbucks and shopping carts with Starbucks cup holders, the spell of wandering through the delightful new store was broken with what equalled the screaching of violins playing EEK EEK EEK and my blocking the produce intersection (there are no longer aisles, just strange 5 and 6-ways). Up on the wall, partially blocked by the floral arrangement wagon, "Poetry" was written in large cutesy font. At least it wasn't "poesie" or "poèmes" but poetry was almost as bad. Underneath were no titles by e.e. cummings and Ted Hughes, but wicker baskets, vases, pottery, and stools. Poetry involves something called words, not stools and earthenware. I hate to be the English-major, but poetry is not a ceramic bowl; it involves a certain agency not usually correspondent with buying flowers and sitting on wicker stools. How are we supposed to teach this to the children?
The Safeway shopping wonderland had gone on without me, and when I looked around I saw a cheery employee moving boxes who asked me how I was.
"I think you misspelled pottery," I said.
"Well, we must sell it." She paused and looked around at the wall. "Oh. PO-E-TRY," she sounded it out for me, willing me to understand that this was a completely different word. I sighed and went away.
In 25 years poetry will mean wicker furniture:
"What lovely deck poetry you've got!" Starbucking will mean shopping, and we'll all still be looking forward to the Space Age.